What is an influencer? What makes someone an influencer? Why are influencers wanted? It's actually very simple, if you have a few thousand followers on a social media channel, you can already be labelled as an influencer. To put it very simply, influencers are people who can influence their followers. The more followers, the wider spread of influence from that person.
Influencers quickly took to Instagram due to its versatility and potential for growth. If you want to make a difference in the social media world, you really need to have at least a few thousand followers. Many companies use these influencers to promote their brand within the UK. But how do you become an influencer? Influencers are often known for a talent, from YouTube
Using an Influencer
Influencers are often used by brands to promote their brand, many of these influencers have a huge reach on their social media channels. Most influencers only work with brands they support. They do this responsibly and do not promote things that may have a negative aspect, for example an unsustainable company. Usually companies pay for a campaign for the brand. The influencers then have to make a number of posts for a longer period of time and name the brand on their social media account. For companies, this is a very easy way to reach many potential customers.
Types of influencers
Influencers come in all shapes and sizes. Besides that they have a difference in the number of followers, one has 2 thousand and the other 2 million, there are also many types of influencers. Influencers fall into many categories. First of all, you have the well-known influencers, they have often become known with a talent such as singing, presenting or acting or with their YouTube channel. The other major industry is fashion, countless handsome women and men are employed for the fame of clothing brands.
However, influencers do more than just being pretty and/or promoting brands. Many of them can also be booked as artists, in fact, many of them have become influencers because they are a well-known artist.
In addition, many of them can also be hired as well-known speakers. They share their own experiences, ups and downs and success stories to your staff, students or (young) athletes. Many famous people like to share their experiences with how they got to the top, think of athletes, such as David Beckham, singers, such as Amy Winehouse or a presenter, such as a James Corden.
Have you been looking for an influencer? Or even better, have you found the influencer you were looking for? And would you like to book this influencer for your event? Then do not hesitate to contact us and make sure that the influencer you were looking will be at your next party. If you have not yet been able to make a choice, you can also contact us and we will be happy to help you find the suitable influencer.